GUCCI GUILTY — THE TRAILER

Viral videos go hand-in-hand with fragrance and fashion launches these days. But Gucci is trying a new promotional tack  — building suspense for a full-length video commercial with, well, another video.

The Italian fashion house has just released an online “trailer” for its forthcoming mini-movie for Gucci Guilty, its newest fragrance, launching in September. The full-length video will debut during the MTV Video Music Awards on Sept. 12.

Starring actors Evan Rachel Wood (the official face of the brand) and Chris Evans, the full-length film was directed by legendary comic book creator and movie director Frank Miller (“Sin City” and “The Spirit”).

The trailer doesn’t betray the video’s plot line, but it definitely bears Miller’s distinctive noir mark.

Images include a darkly glamorous Wood driving a race car spitting fire out of its back wheels, her strawberry-hued hair swirling around her like liquid; a patent leather fetish-style stiletto worn on a leg with a tattooed ankle, framed by the graphic shadow of horizontal window blinds; and a leather-clad Evans looking appropriately intense in a dark bar. 

The smoldering visuals match the scent, which boasts a sensual blend of cloying notes — mandarin, pink pepper, peach, lilac, geranium, amber and patchouli among them. It makes you want to put on a smoky eye and drive like the wind.

Remember some time back when Mark talked about the expectation that mobile video consumption would see some 500% growth by 2013? That should be roughly 56 exabytes per month, can you put a price on that Twinkie? We can!

eMarketer predicts that we’ll see a 30% growth in mobile video viewers this year and while it will only be 7.7% of the US population, 23,9 million, and less than 10% of mobile users, it will double by 2013 and continue an upward trend into 2014. After that the world ends in a massive Twinkie implosion, or their prognosticators can’t see any further, one of the two.

They also believe it will hit 21.5% of mobile users and 17.6% of the US population in 2014.

With far cooler mobile devices (Kin, Android, Galaxy) , larger screens (up to 4 inches) and more powerful processors (1Ghz CPUs with 512MB RAM) it’s no wonder that video on mobile devices is heading for the stratosphere. In fact, you might even get a better viewing experience from your mobile than you could from those flip down screens on some airplanes I imagine. Take all of that, add to it the fact that the pipes are getting bigger and better, faster mobile broadband is widely available and you’ve got a mobile video Molotov Cocktail (that’s the explosive kind, not the drinking kind).

BOOM Goes the Bank Account

With almost everyone getting in on the online video fun, there will certainly be no shortage of things to watch on all those ultra-cool, high-powered, large-screened mobile devices. And that all meansmoney!

How much money?

$42.5 per second for every second in a year.

Alright, for those that are mathematically-challenged, it’s $1.34 billion dollars in 2014. But that’s cool right, $42.5 per second.

Video Marketing Is Taking Over In The Online Advertising Sector

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The latest in the line of marketing tools are the Videos. Video marketing is rapidly becoming a huge online marketing service. Video marketing definitely has a greater potential than other online marketing service like email marketing or banner ads, where you were only capturing your viewer visually.
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Viral video marketing is process of getting instant and immediate popularity. A lot of the “Viral Video” concept comes from the popularity of YouTube and other related websites.
A picture tells a 1,000 words but quick video marketing tells a million.
There are many ways to use video on the Internet to market your practice. The first is adding video to your exisiting website and the second is building a direct marketing video website from scratch.

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Online video marketing and its phenomenal growth of the grass roots fight entrepreneurs, companies and web merchants to catch up in this world YouTube. Hopefully players like Google and Yahoo to index with the most modern tools of their catalog and video. Use of video content is to promote a safer way for companies, products or services they sell.

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There are many ways to use video on the Internet to market your practice. The first is a video to add to your existing site and the second is the construction of a direct marketing video site from scratch is on again.

An aged propagandize offered principle says that we have to outlay income to have money. Sure, when putting up a latest commercial operation or expanding an determined one, we have to outlay upon a single some-more collateral as great as advertising. But in a stream state of economy, we have to consider a lot prior to spending. So, when it comes to promotion in this technology- driven though sagging economy, it is most appropriate to put your gamble upon online offered than normal promotion types- as great as here have been 10 reasons why:

1. “Branding” is out, as great as quantifiable lapse of investment is in. Traditional offered is great for structure code exposure, that is, if we have a vast bill for marketing. But for a small- to mid-sized businesses, online offered is a intelligent approach to go. When we put an ad upon TV, air wave as great as newspaper, we have to wait for for for sure duration of time prior to we can discuss it possibly your product or use is we do well. With online marketing, we can have a every day celebration of a mass of how most of a trade we get is essentially converting to sales or not. With that, we can have evident commercial operation decisions for your company.

2. Information in a flash. One vital great of online promotion over normal promotion is that we do not have to wait for for for months prior to we launch your product or service. In fact, we can discuss it any report as great as calm rught away as great as not singular by conjunction embankment nor time.

3. Quality exposure. When a chairman passes by a poster announcement or sees an ad upon TV, we cannot discuss it possibly he or she is meddlesome in what we have been offered during that time or possibly they will be meddlesome in a destiny or possibly they even beheld a campaign. However, a chairman clicks upon an ad in a web when he or she is interested. With online marketing, we essentially get your aim market.

4. Cost-effective exposure. How most does a TV mark price these days? Running a tiny ad in a paper for a day can already price we a integrate hundreds dollars – some-more if a paper has a wider circulation. However, not all of those who review a writings even review your ad. Some people usually click to a small alternative channel upon TV when a commercials come on. However, we still have to compensate for their observation your advertisement. Even with pay-per-click (PPC) as great as alternative forms of paid online offered we usually compensate for a views of people who have been meddlesome in your service/products. SEO is even some-more cost-effective in a prolonged run since it could give we peculiarity bearing for a comparatively tiny monetary investment.

5. Prime position. With normal promotion we compensate some-more to have your ads displayed in a place where it can be seen by a most series of people (Prime time upon TV, for e.g. or a poster announcement upon a bustling highway, etc). With successful online offered your upon all sides is regularly budding position. Good SEO will assistance we climb in a poke engine formula pages for applicable searches, creation sure you’re right there when people wish you.

6. Long-term exposure. You can usually place a sure volume of announcement upon TV for a couple of weeks, upon a papers, for a day – though with great SEO, we can say a same site for years. However, online offered can element normal media by upon condition that directories towards formerly done advertisements or those of alternative brands.

7. Online offered is most appropriate for code engagement. Studies exhibit that between customers, quite non-techie womanlike internet users with young kids underneath 16, a Internet has a larger outcome upon code rendezvous than imitation media, TV as great as outside advertisement. Brand rendezvous is a single of a factors that safeguard code faithfulness between customers. And in this time of recession, it is critical to say buyers.

8. Online offered provides discernment as great as alternative interactive mediums. Studies additionally uncover that a internet additionally has a consequential purpose in a propagation of surreptitious practice of brands by patron reviews. Online video directories for brands have been a great e.g. of interactive advertising. Customers can additionally select to revisit a brand’s website, or correlate with a advertiser by alternative channels such as email, discuss or phone. Response to code report exchnage is instantaneous, as great as acclimatisation to commercial operation is really high.

9. Website users buy some-more online than normal journal users. In Germany, Internet users have been eager online shoppers, as well. Before creation a purchase, possibly online or in a store, most German consumers investigate a product upon a Internet. By 2005, online buyers rose by 7%, receiving a sum series of online shoppers to 27.4 million.

10. Product information. Almost as critical for consumers was a poke for product information. Research online was quite renouned wherein it came to delayed relocating consumer products such as cars, made during home appliances, consumer electronics, mobile phone contracts as great as furniture. During this time of recession, people consider a lot prior to they outlay their money. With giveaway as great as abounding report online, people do not thoughts we do a small investigate as great as celebration of a mass a small reviews as great as recommendations prior to they go as great as buy sure products.

We’ve seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent research and that spells opportunity.

The Opportunity For E-Commerce Video SEO

A recent report, “State of Video in E-Commerce” by SundaySky, found that almost none are doing video SEO so as to obtain a video presence in the search engines. In fact, a meager 12% of the top 50 retailers, or six of them, have more than 100 videos indexed by Google. Expanding on that research they found that looking at the top 200, only 4%, or eight, leading online retailers have more than 100 videos indexed by Google.

Less than 10 percent of them manage to get even 10 videos indexed at Google. Abysmal numbers when you think about how much traffic search engines should be and are generating for those online retailers, many of which report 30% or more of total traffic coming from them. A staggering 52% of the top 50 have no video indexed by Google.

On the opposite side of the spectrum you have places like Amazon and Overstock that are doing amazingly well at getting their video content indexed. Having just struggled to get the 1,200 videos at GDN indexed I can appreciate how difficult it is as video sitemaps are, at times, a multi-headed beast that must be wrestled into submission (pun intended?). In fact, they are so complex at times that ReelSEO and Google are working on putting together a webinar to help you all do just that (more on that in the coming weeks).

All of those numbers above are even more shocking when you find out that 24% of those online retailers have more than 1,000 videos on their sites and another 16% have over 100. How can so many companies say that 30% of their traffic comes from search engines but then have less than 10% of their online video, which they are using to drive sales, indexed by Google? It certainly looks like there’s a large opportunity being missed by many online retailers.

How Important is Video SEO

Forrester Research did a study last year and found that a page with video is 50 times more likely to show up on the first Google search engine results page (SERP). Since Google went to universal search results, video could likely be even more important moving forward as video becomes more and more dominant on the Internet.

Pages with video have a larger presence on the SERP as well since they will have a video thumbnail and information about the video. Larger presence plus thumbnail = eye-drawing content = better chance of getting a clickthrough. This is what we have been talking about at ReelSEO for years now. Proper video SEO gives you more space on the SERPs as well as more interesting links which should generally translate into more clicks, traffic, conversions, revenue.

How Easy it is to Top the SERPs

So you think you can’t compete with other e-Commerce sites for front page results on Google with your video? It seems that the report supports that because 52% of the top 50 retailers have no video indexed at Google, as I mentioned earlier. Another 24% have 10 or less and 12% have less than 100.

Now, if you’ve got 100 videos on your site, do proper video SEO and make a proper video sitemap, you should then be able to get those pages ranking higher and see some improvements in your search engine traffic generation, provided you have good content and have done standard SEO as well to get your Pagerank into a good position. Only 8% of the online retailers they looked at have more than 1,000 videos indexed and those include Amazon (67,000 indexed) and Overstock (56,000), after that it drops dramatically to under 5,000 for Sony (1,362) and Apple (2,718) combined. In fact, Netflix only had 84 indexed according to the report. EIGHTY-FOUR for one of the largest video-centric e-Commerce sites on the web. I have more than they do.

All Roads (Don’t) Lead to Google

The report also talked about the differences between the SERPs and that some sites have loads of videos indexed at one search engine, say Google, but then almost none of Bing and Yahoo. Newegg, they said, has 4,000 videos, 3,900+ indexed at Yahoo, less than 30 at Google and Bing together. Remember, 88% of online retailers have less than 100 videos indexed there.

Bing shows 48% of online retailers with no videos in their index while another 22% have less than 10 and an additional 18% have less than 100. So that is 88% of online retailers with less than 100 videos in the Bing index.

Yahoo! on the other hand shows that 30% have none, an additional 38% have less than 10 and a further 12% have less than 100. So that’s a total of 80% that have less than 100 videos indexed in their engine.

So if you are an online retailer and you think that video SEO isn’t worth the time, then you’re dead wrong. If you get even 100 or 200 videos indexed by the big three you could see marked improvement in traffic generation. You’ll certainly see an improvement in your SERP placement on those particular pages.

How to Get Started with Video SEO

There are various ways to get started with video SEO to start seeing fast results. A couple hours of programming last week netted me over 900 videos indexed for GDN. After some troubleshooting I fully expect that I will have all 1,200 videos indexed, within the next couple weeks. ReelSEO is obviously a major resource when it comes to getting those videos indexed, we have a range of how-to’s, lists of resources and loads of technical information. We also have a complete guide for website video seo that you use to get up to speed.  Plus, periodic webinars help you get the best out of your video SEO as well as keep you up-to-date on all the latest trends like HTML5 and more.

New York, NY (PRWEB) August 2, 2010

Howcast Media announced today that it has surpassed a number of key milestones in the first half of 2010, securing its position as the market leader for high-quality, low-cost how-to videos and instructional content.

Mobile App Dominance:

• In early 2010, Howcast built on its dominant position as the #1 global mobile how-to video provider with releases of additional apps for iPad and BlackBerry, as well as the launch of a new WAP site optimized for mobile browsers (m.howcast.com). Across all smartphone platforms, Howcast’s apps have been installed by over 2 million people to date.

Other highlights in the mobile space include:

• In the very first week of its release, the Howcast for iPad app rocketed to #2 on the free apps chart — all categories — and, to date, has been installed by 150,000 iPad users. Its seamless integration of instructional text and video has been continually recognized since its launch.
• Howcast’s recently launched BlackBerry app is also enjoying strong growth across video-enabled devices with positive user feedback and high engagement numbers.

Expansion of the Howcast Distribution Network:

• With the recent addition of MSN to the Howcast Distribution Network, consumers can now enjoy Howcast’s award-winning how-to videos via all major U.S. internet portals.
• Introducing Howcast in the Air! Howcast is now available at 30,000 feet, featured on Virgin Air’s Red on-demand network in the “Best of the Web” category.

More Top Content Partner Successes:

• Working with blue-chip companies such as 1-800-Flowers.com, G.E., Kodak, and Nestle Middle East to name a few, Howcast continues to share its expertise, helping companies scale their digital communication initiatives cost-effectively.

Growth of the Howcast Team: On both coasts, Howcast expanded its offices to accommodate its growing team.

• Howcast has added a second floor to its NYC headquarters, located in SoHo, complete with a new film set.
• Howcast’s San Francisco engineering offices have also relocated to a larger space in SoMa as Howcast’s west coast presence continues to grow.

“We’re very pleased by the successes that we’ve achieved in the first half of 2010, and we’re just getting started,” said Howcast CEO and Cofounder Jason Liebman. “Online video business models are still in their infancy, and our development of an end-to-end content platform that scales web video creation while maintaining consistently high quality has made us the leading provider of how-to video content.”

About Howcast Media
Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. From How to Paint a Wall and How to Build a Snow Cave to How to Smart Mob, Howcast streams tens of millions of videos every month across its multi-platform distribution network. In addition to creating a library of valuable how-to information, Howcast also offers an array of custom video solutions for content providers, site publishers, and marketers. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube, Yahoo!, and NewsCorp, with offices in San Francisco and New York. To learn more, visit howcast.com.

With consumers gradually watching more videos online, the ad industry supporting this type of content will grow similarly. According to eMarketer, online video ads will account for $1.6 billion marketing dollars by 2010.

The report indicates more than half of adult American internet users (58.9 percent) watch videos online. By 2011, this number is set to grow to 72.2 percent. These statistics account for both syndicated long-form content, including television programming, and user-generated clips, such as those found on YouTube.

As the number of consumers watching online video expands, advertising options on the platform will also expand. By 2014, eMarketer anticipates that video ads will account for $5.5 billion marketing dollars and 15.2 percent of total online ad spend.

Though YouTube reaches the greatest number of consumers on a monthly basis, a recent comScore report found that businesses may have better success with theirdigital marketing campaigns on Hulu. According to the study, Hulu served half a billion video ads in June, double the amount of Google sites, including YouTube.

Online advertising expenditure for 2009 reached €97.2m, according to the first IAB Ireland and PricewaterhouseCoopers (PwC) adspend study.

Bartley O’Connor, Advisory Consulting, PwC, said: “Online in Ireland has overtaken outdoor, magazine and cinema advertising, reflecting its move to centre stage. As it continues to grow and develop as a platform for entertainment, information and communication for Irish users, so too will the advertising revenues it will attract.”

This strong performance was recorded despite a particularly challenging economic outlook and its devastating effect on the general advertising industry. The total Irish advertising market is estimated to be worth €940m in 2009.

Study of online advertising

Results from the online advertising study show the second half of 2009 was stronger than the first, with online advertising increasing by €1.2m to €49.2m between July and December.

During the first half of 2009 it accounted for €48m. This was a remarkable performance in a year which saw newspaper, television and radio advertising revenues declining sharply.

The search format’s share of total Irish online adspend at 46.2pc mirrors the European market. IAB Europe’s 2009 online adspend study (Ad Ex) records a 46pc share for search across Europe. Irish classified and display formats achieved a 27.2pc and 26.6pc share respectively.

At 25pc, the recruitment/property sectors combined are the biggest spenders on online advertising, followed by autos at 20pc.

A key driver behind the growth of online advertising is the basic fact that more Irish people are online. According to ComReg’s Consumer ICT Survey, Q4 2009 internet usage grew from 64pc in Q4 2008, reflecting 2,830,144 users online, to 72pc in Q4 2009 with 3,210,696 users online.

ComReg’s study shows the average time spent online increased from 10 hours per week in 2008 to 13.2 hours per week in 2009. This reflects increased viewing time of online video, streaming TV and movies, as well as the dramatic growth in social media usage.

Eurostat recorded an increase in Irish home broadband connections from 43pc in 2008 to 54pc in 2009.

Indicators for growth

Some 75pc of the IAB PwC study participants predicted growth or strong growth for online adspend in 2010.

Suzanne McElligott, chief executive of IAB Ireland, said 2009 was a very challenging year for the Irish advertising industry.

However, it also marks the time when having surpassed 10pc, online advertising is set for stellar growth in Ireland. Her members say they are predicting growth of between 9pc and 10pc.

In mature advertising markets like the UK, online advertising is already ahead of TV and press advertising, while in Ireland the ranking is led by press, followed by TV, radio and then online.

“This is a really opportune time for online advertising in Ireland,” McElligott said, saying the industry has passed the line in the sand. “Nothing will be the same from here on.

“In 2009, advertising across the industry fell 20pc. The one growth area was online advertising where spend reached €97.2m. The key drivers for this were the increase in online usage in Ireland from 64pc to 74pc.”

In 2009, online surpassed TV in the UK and is now the largest medium. “The UK is a mature market now, with growth levels far lower than what we would be anticipating in Ireland.

“Looking forward, what we’ve seen across Europe, once online reaches 10pc of media share there is a tremendous growth. We are now at 10.3pc and that was during a period when the economy was most challenged.